All the mundane and seemingly insignificant, yet essential tasks that every business owner need to deal with every day can be highly overwhelming. An entrepreneur can lose track of the developing business while taking care of the incoming emails, phone calls and business meetings.
When you run your own business, there is no doubt that you have a lengthy to-do list which can pull you in various directions and you can easily lose focus on what is most important, such as devising and strategising an efficient marketing plan and its successful execution.
Marketing drives sales, and you can’t afford to be careless about it. If you feel that you need an extra hand, but you also need efficiency, you can always take advantage of an AI-run virtual assistant for the job. A virtual assistant such as Google Assistant, Siri, Alexa or more can help you with a wide range of digital marketing tasks so you can put all your focus on what is more important—your business and brand.
Most of these virtual assistants are efficient in producing the desired results without a hassle. They can help you to increase your sales and give a boost to your leads while freeing your time, enabling you to be more productive with your business ventures.
This post is going to explain some of the ways a virtual assistant such as Google Assistant, Siri or Alexa can handle some of the less exciting marketing jobs. Otherwise, if you know how to make an app like Google Assistant or Siri, you can build your own app to automate your business. But before that, let’s discuss some of the benefits of virtual assistants.
No matter the type of industry or market you belong to, digital marketing is an important part of every business endeavour. Businesses need an effective marketing campaign and strategy to be able to grow as a successful organisation. Not just that, it also means having a sales page and a content platform.
Other than that, it also includes running promotions, managing social media marketing and working on affiliate programs. Automating some of the marketing aspects can be effective for your business, but these tasks may grow with the growth of your business. Using virtual assistants for the automation of digital marketing is important because they can work efficiently without diminishing the importance of marketing efforts.
Brands and companies are working to make personalised experiences a standard of their marketing plans. However, turning their plans in to a reality, it is necessary to use AI-personal assistants to provide better customer services.
Better customer service is the ultimate result of better communication. No brand can dedicate human assistants to each customer when it comes to purchasing assistants. This is where brands take advantage of Chatbots to provide a personalised experience to the customers.
Other than that, brands are automating shopping experience with interactive with artificial intelligence. It doesn’t only give product recommendations according to your preferences, but it also analyses what the customer might need creating an engaging and entertaining experience for them.
With the increase in voice search and personal assistants such as Siri, Cortana or more have changed; instead enhanced the way people used to search for a query. Brands need to up their game and change the keywords planning strategy to result better in the SERPs.
To be successful, you can take advantage of AI in content marketing and save time by generating content automatically. It means customised newsfeed and blogs to engage the readers with the brand.
Everyone must remember the game Pokémon Go which used the AR technology as one of its traits to engage the audience. Augmented reality is already becoming a part of marketing and tools such as Virtual desktops, Google’s tilt brush and many more tools are selling themselves on the net. Many companies and brands today are using augmented reality as a must-have part of their marketing campaign.
If you belong to a designing industry, then you might already be aware of how Grid functions and other AI website designing tools. AI is widely used in the design industry for designing functional websites and promising adventure in marketing.
Whether using AI for something as simple as automating the workflow of the business or something more complex such as recommending various options to the customers, your brand is ahead of the curve. Understanding and availing the opportunities that existing AI personal assistant provides can make you successful; otherwise it is a missed opportunity.